Test your organization’s maturity
Marketing organizations are under increasing pressure from their boards to rapidly implement and scale new generative AI capabilities.
Our Generative AI Readiness Calculator will help you identify the strengths and gaps in your marketing organization’s readiness to support a successful generative AI program.
Generative AI can be transformative for your marketing organization: accelerating creativity and time to value and eliminating onerous manual processes. But it’s imperative you address these key readiness areas first:
- Strategy and Governance. Have you implemented clear governance structures to ensure this new technology is deployed safely and in alignment with your company’s cyber and risk profile and brand reputation? Do you have a strategy that aligns your chosen use case to true bottom-line impact?
- Enterprise Readiness. Have you thought through how your project will be successfully integrated with other technologies and business processes? How will you support your organization through the changes that will be required?
- Technology and Tooling. Have you clearly identified the genAI compatibility of your current systems and addressed potential cyber and privacy risks and requirements?
- Data Maturity. Can you access the data you need for this project in a trustworthy, secure, accessible, and organized way? How will you ensure the right data hygiene and monitoring to prevent AI hallucination, loss of context, and potentially inappropriate outputs?
